the
cow
Experiential Art Exhibition
Branding
the cow is the result of a caravan meeting art . the cow brings art exhibitions to your neighbourhood, where you can experience it without the burden of distance.
Measured by number of people visited, response on social media, bookings.
Artists
Designers
Enthusiasts
Studios
The common man
Schools
Design / Art Learners
To make art available to everyone who wants to see it.
Get the joy and wonder of art to every street in rural and urban India.
Dearth of art and traditional art galleries in Urban Indian cities with diverse art.
Make the art move TO the people
Tickets
Merchandise
Bought and sold paintings
Artists / art galleries whose art is being carried.
Social Media activity, Page visits
Tickets sold.
First of its kind.
Door to Door,
Social Media
Rental space in the space for artists, Art Sold, Tickets , Merchandise will be the major revenue streams.
These will be used for transport of the art truck and funding for campaigns.
Brought to you in your neighbourhood
at your time.
What?
Very, literally, this is a
mobile art gallery.
Why ?
Because we want to liberate art from the constraints of distance, region & time to give everyone the chance to stumble upon it.
Personality
Outgoing, Extravagant, Loud, Adjusting, Proud, Metamorphic.
Core Values
Loud, Mad, Candid, Innovative, Playful.
How ?
By bringing art to your streets/neighbourhood
The truck would present art is newer ways, never seen before.
Brand Promise
We promise to bring diversity to the way people look at art by making them see what it actually is, and if experienced, what it could be.
Vision
Create a dynamic platform which reaches everyone with or without a known liking for art by breaking the status quo of how art is approached.
Mission
Letting art travel, to every city and every street by creating ephemeral experiences unlike the ones you see in a traditional gallery.
Taking inspiration from the way text is mirrored for you to be able to see it through your viewfinder in the car.
Keeping our three brand colours constant, in varying proportions, we added a fourth colour - individual to each city.
Bangalore's art cow
Pune's art cow
Mumbai's art cow
the cow, bringing art to you.
Teaser Poster
Route of the cow and theme posters
An introduction to the artists carried by the cow, in this exhibit.
The website is common for all cities and changes until the user specifies their own city.
Tickets : Tear away tickets, e-tickets
On site collaterals : Brochures, Artist Handbooks, Paper Cups
A collaborative classroom project done with Samyuktha Sam.